Content SEO is the second stage in our SEO Project process. Compelling and unique content is compulsory if you want your business to succeed for competitive keywords.
Content SEO is a vital stage of any SEO project. It revolves around having an extremely strong overall strategy and all content created but be unique but also useful to the end user/customer. The common term to keep in mind when creating content is E-A-T (Expertise, Authority, Trustworthinees).
Keyword Research
Competitor Research
Updating/Creating long form articles
Creating FAQ's / Google PAA's.
Here at DigiWise UK, we create a strong and clear overall strategy so we can progress forward and gain your business more customers! We will create Content Silos to break your website into interlinked sections which target specific keywords in your sector.
We will also create a content gap analysis which is looking at our keyword research and competitor research and identifying keyword gaps which we can target in the first instance.
Another important part of any Content SEO project is analysing original content/blogs on your website and making sure they are formatted correctly and adding schema coding when appropriate. This will improve your already functioning/performing content to increase performance levels